It could be a unique game mechanic, it could be an original theme, it could be a novel execution. Therefore, the game needs something you can advertise. No game, no matter how good it is, can be successful if no one ever plays it. Can this even work? Will this be fun without deckbuilding? Why do you need a hook for your game? To stand out from the crowd and get people interested and buy your game These are the sentences that stick with the audience and that makes them interested. With a vast array of creatures, artifacts, and abilities and over 104 quadrillion possible decks, every deck is completely one-of-a-kind, and no two battles will ever be the same!” Here, in the world’s first Unique Deck Game, created by legendary designer Richard Garfield, two players step into the roles of mighty Archons, racing to forge keys that unlock the Crucible’s hidden Vaults. “Enter a world where anything is possible in KeyForge! In the center of the universe hangs the Crucible, an artificial world built from the pieces of countless planets. Here is how they describe the game on their website: The unique deck game idea of Keyforge is a great example of a very good hook. I will talk about some examples later but let me give you one example right away. In the end, the Hook is the interesting difference between you and your competition.In an elevator pitch, you would use your hook to describe what makes your game special.And you want to deliver that message as fast as possible.The goal really is to get people interested and encourage them to want to try your game.Therefore, the hook is used as the main component to market your game.In marketing, we call this the unique selling proposition.
#THE ULTIMATE GAME NERD KINGDOM HOW TO#
In today’s episode, I want to take a closer look at how to come up with a good hook and how to make it so dominant that no-one will ever forget about your game! Definition – What is a gaming hook?Īs usual we start to define a topic before we go into the details.
A good hook can make the difference between me buying a game or not. Something that makes me want to play the game and something that I will never forget. Every game has to have something very special, something unique, something that I can immediately understand as an interested person. But not the actual factors that make me want to buy the game. But why do you buy game A and not game B? Because of a better rating on Board Game Geek? Or because of a better rating on a Youtube Review Channel? Typically these are the things that draw my attention to a game. But well most people buy games to play them. Although some games on my shelf I have never played.
Why do you buy games? Probably to play them. Subscribe: Google Podcasts | Spotify | Amazon Music | RSS
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